Automotive email blasts are another clear opportunity for great success. Sure people don't buy cars that often, but when they do it is typically a huge purchase. Even better, most people become fans of a given brand. My wife is a Honda gal, my parents seem obsessed with Dodge products. People develop habits and familiarities with brands that keeps them coming back, often times despite problems along the way.. [More]

Welcome back for part 2 of the sports section. I am pleased to include some emails from my home town hockey team. It is no surprise that the readers of these blasts are passionate consumers and these emails clearly play into this. Each blast is like a little dose of patriotism for that particular team. As a result these have strong usage of colors and imagery associated with the teams.. [More]

As with Design Meltdown the intention here is to provide a series of updates on various topics. This will be the first repeat of any topic on the site and I think it is a very appropriate one. This fresh set of coupons and special offers plays into the most obvious usage of email blasts; to notify people of deals. This is of course what most people sign up for email lists for in the first place, so delivering on this is a logical and crowd pleasing approach.. [More]

While each email in this set full relies on the same template, the unique illustrations used through out create a totally fresh feel. The overall consistency is obviously there, while each email feels unique from the previous. For an email that comes each day this is a fantastic approach. It is consistent so it is easy to use, but unique so it doesn't get old.. [More]