It is considerably ironic to have an anti-spam policy on a site showcasing emails. This is of course where the name of the site comes from. But it ends there actually; if there is one thing I am not a fan of its spam. The purpose of this site is to showcase beautifully designed emails and this explicitly excludes unsolicited emails. This site is filled with 100% opt-in emails.

Plain and simple I will do my best to never include spam in its true form.

Ironically my view of html emails has been greatly elevated after observing the sheer amount of design energy put into them. Opt-in emails actually represent a great chance for organizations and companies to connect with those interested in receive such communications. When used properly this form of communication is amazingly powerful.