As with Design Meltdown the intention here is to provide a series of updates on various topics. This will be the first repeat of any topic on the site and I think it is a very appropriate one. This fresh set of coupons and special offers plays into the most obvious usage of email blasts; to notify people of deals. This is of course what most people sign up for email lists for in the first place, so delivering on this is a logical and crowd pleasing approach.