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Television is certainly one of the topics people can take very seriously. I for example went to a Lost finale party where people even brought Darma labeled foods. So the notion of sending out email updates regarding shows people love isn't a bad idea at all. I suppose this is the core value of email blasts in general isn't it; they enable us to keep up on our favorite sites or subject matters.
June 18. 2008 14:45
Wow. I guess what surprised me most, as I do email designs and such regularly, and when reading and keeping up on the most effective best-practices in the industry, I am surprised to see a lot of heavy-graphics used in these emails! I thought the use of large graphics and almost no text was supposed to be bad!
July 1. 2008 02:04
Totally agree with you BlueBrat - my main job function is designing and building emails and I try keep up to date with the latest tips and techniques-50/50 image/text, no video (although I see some of the bigger companies are getting around this) etc and although all the emails here are visually great to look at - they are graphic heavy and look very much like a printed ad or a web page. Its all very confusing!
Loving all of the examples though - you can get a bit creatively challenged at times with emails, so it is great to see how everyone else is tackling it.
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